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For small business owners, the importance of search engine optimisation (SEO) cannot be overstated. It’s a game-changer that can catapult your online presence to new heights. To assist you in this journey, we have curated a list of the top SEO tools for small businesses. These tools offer a variety of functions related to SEO, such as keyword research, on-site optimisation, competitor analysis, link building, and enhancing website performance. Keyword research is an essential component of an effective SEO strategy. Effectively analysing your competitors requires a thorough understanding of their strategies and tactics. Technical SEO is focused on optimising a website’s structure and performance to enhance its visibility in search engines. Optimising your website’s content and structure is important for improving search engine rankings. Building high-quality backlinks is an important component of SEO. These tools can assist in identifying link-building opportunities and enhancing your website’s authority. Optimising for local search is important for businesses targeting a local audience.
Surfer SEO is one of the best SEO website optimization tools that correlates data from all your competition. Within one minute Surfer SEO can return a list of important missing words and phrases you need to rank higher in the SERPs. Additional to missing phrases the surferseo tool returns the NLP Entities missing that are important to rank for your focus keyphrase on each web page. In our Surfer SEO Review, we provide detailed “how to” videos on how to maximise the content correlation tool to its true potential. Semrush offers solutions for SEO, PPC, content, social media and competitive research. SEMrush is one of the best and among the most reputed content marketing tools. SEMrush is a great SEO tool for brainstorming for new keyword ideas. Removing any guesswork Semrush can do the heavy-lifting for any content marketer. SEMrush can assist every step of content roadmaps from creativity ideas and google analytics.
Just like search engine bots, this free SEO audit tool digs diligently through your entire website to find and audit every resource, both internal and external – HTML, CSS, JavaScript, Flash, images, videos, and more. The WebSite Auditor free SEO audit tool lets you perform a site crawl analysis as Google, Bing, or Yahoo do, following robots.txt instructions for any bot. You can see and analyze the pages of your site for SEO errors the same way search engines see them. The free SEO audit tool looks for such technical SEO issues like broken links and images, duplicate content, poor mobile usability, site speed, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more. The best part is that, for every SEO error, you’ll get a list of pages it affects, along with simple how-to-fix instructions along with the SEO tools to create tech SEO files in a matter of minutes.
