Premier League Appears To Distant Horizons To Capitalise On Broadcasting Rights

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And in more developed markets in Asia, ­Premier League soccer is the ­driving power behind nascent new media alternatives. Graham Fry, managing director of TWI, a division of IMG that handles manufacturing of the matches, met the Premier League’s broadcasting partners from world wide final Friday to evaluate this season’s protection. The problem for the Premier League is marrying the form of publicity that free-to-air tv brings with the bigger cheques promised by pay Tv ­broadcasters to fulfill clubs demanding ever more cash to satisfy their spiralling wage bills. Some critics imagine the emphasis has been overly biased towards bringing in money immediately rather than strategically rising the market for tomorrow. That has left the Premier League exposed in places like China where the NBA, with far tighter management over its franchises, was able to steal a march by investing for the future.

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